We’re forging ahead to China, blazing a path through the game-publishing wilderness and setting up a pipeline to publish your game on Xiaomi and Alibaba partner devices.

We’ve set up great relationships with Xiaomi — “the Apple of China” with 5+ million connected TV devices in 2014 — and, more recently, Alibaba – “China’s biggest online commerce company.”

What’s more, we have a better rev share to offer you than if you went alone.

Unlike U.S. revenue deals you’re familiar with (where Developers take 70% of the revenue), Chinese platform fees vary greatly. It is our goal to provide you the same, if not better terms than if you went direct. In the case of Xiaomi, where the standard deal is 50% to Developers, we have negotiated 53%. Every little bit helps. We broke it down a bit more here.

We will also assist you with the submission, translation and government-certification processes to bring your game to market (BONUS!).

This is huge and we want you to be a part of it. The China game market is exploding, and not just on mobile. Until recently, console gaming was illegal in China. It’s a “gold rush” of pent up demand to play games on the TV. Some numbers to make your eyes bug out:

• An estimated 266 million Chinese gamers play at least 2 hours per month

• China’s online game operators made $13.5 billion in 2013

• 649 million Chinese are now connected to the internet

The first device we’re targeting is the Xiaomi Mi Enhanced! We’ll have a special feature tray in the Mi Enhanced storefront, where we will feature awesome OUYA games. Check out some of the early mockups we’ve been working on:

The specs are similar to OUYA (Cortex-A9, Quad-Core 2.0 GHz, 2GB RAM), and we’re making the technical-implementation process as simple as possible.

Here are a few steps to help you along the way:

1. Get your game OUYA EVERYWHERE compliant. Recall that OUYA Everywhere is our simplified, engine-specific way of getting your game to audiences all over the world. This should only take a few hours to a half day, if you need help, ask!
2. Localize your game. This means supporting alternate languages. In the case of Chinese gamers, you’ll want to translate to Simplified Chinese (let us know if you need help with this). Check out this GDC 2014 talk on the benefits of localization.
3. Reach out to OUYA about taking your game to China. Show us your game!

These last few weeks, we’ve worked closely with a handful of devs to get the first wave of games up and running on Xiaomi devices. They’ve been exceedingly patient and supportive, and they continue to help us smooth out the bumps to make things easier for devs to follow. It’s safe to say, this incredible opportunity wouldn’t be available without their efforts, so we’d like to send them a special, “thanks!” They know who they are. 😉